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Marketing

Meta Pixel, Conversions API and GA4

Pixel IDs in Settings; server-side purchase events de-duplicated.

Settings → Tracking. Add your Meta Pixel ID and GA4 ID. Page views, InitiateCheckout, Lead and Purchase (with value) fire on your pages.

Add a Conversions API token to also send Purchase and Lead from our server — more accurate after iOS and ad blockers. Both carry the same event ID so Meta counts them once.

The cookie banner (on by default) loads pixels only after the visitor accepts. Checkout never needs consent.